What is a brand, and what is it meant to do? 

A brand can be summed up as a set of unique identifiers that can distinguish businesses, organizations, products and people. A brand can consist of things like: a name, logo, color, taglines, music, experiences, products, services, advertising and a whole lot more. 

In this video we’ll cover why you might establish a brand, who can have a brand, and how brands have evolved.